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Concept A-Class To Make Dramatic UK Debut In Manchester

26-9-2011


Manchester has been selected as one of four major UK cities to debut the stunning new Mercedes-Benz Concept A-CLASS, in a striking interactive display at the Arndale Centre on 8-9 October 2011.

The dynamic, sporty styling of Concept A-CLASS provides an exciting insight into the potential future of the Mercedes-Benz compact car range. Its distinctive features include wing-shaped headlights and side mirrors, a panoramic roof and aviation-inspired interior design.

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After attracting phenomenal interest throughout Europe, Concept A-CLASS will make its UK public debut in an eye-catching and engaging display. Visitors to the Arndale Centre will encounter a mirrored box surrounded by interactive LED lights, which change colour and pattern in response to sound and movement.

At regular intervals, the lights will pulsate in accompaniment to attention-grabbing music, which builds up to a full reveal of the car.

Concept A-CLASS will be travelling to the Arndale Centre in a purpose-built transparent container, allowing motorists to view it en route.

"The Concept A-CLASS National Tour is a unique experience and we're delighted that Manchester has been chosen as one of the debut cities," commented Ian Digger, General Manager at Mercedes-Benz Manchester Central. "Both visually and technologically, Concept A-CLASS offers a tantalising glimpse of the potential future of Mercedes-Benz."